![]() ![]() ![]() In a few years, he iterated and improved his content. As you can tell, I was wrong about Gary’s social media success potential. He had some interesting points on passion and the future. Nonetheless, I found him an interesting guy because of the sheer amount of enthusiasm he would display in the keynotes. I had watched thousands of YouTube videos as a fan ever since the early days of the platform when 100,000 subscribers meant you were the #1 most subscribed on the platform. The video showed that he didn’t understand the importance of lighting, content length, or viral formats of what makes YouTube videos popular. I thought there was no way this guy could be successful on YouTube. At the time he didn’t have many released. ![]() This was one of the first videos I saw on his current YouTube channel. I found out about Gary when he first transitioned from his family wine business, which he 10xed in sales, to becoming a social media expert and digital agency CEO. He has been one of the best at leveraging every social media platform out there to spread his message, amassing hundreds of thousands of fans, and building an 8 to 9-figure digital agency. Since its release, Gary has become a superstar on social media, impacting many successful artists and creators as an inspiration. Crush It was Gary Vaynerchuk’s first book.
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